Can financing be a solution to inflation?

Costs are rising. Inflation is sweeping across industries including the home improvement sector, making it increasingly challenging for homeowners to afford cash-price roofing improvements, which affects contractors' ability to close sales.

Homeowners are cautious to take on bigger ticket projects due to rising prices, and some may put off projects altogether. While financing options have always been a good addition to any sales pitch, manageable monthly payments are now a must-have for many homeowners.

Roofing improvements are still a necessity. The need to replace a roof doesn’t stop just because of rising costs. Properly maintained roofing is critical to a functioning and safe home. But as project costs increase, it becomes harder for customers to afford quality roofing.

Financing options can lower the sticker shock of a project cost, allowing customers to pay monthly installments and take on projects without depleting their savings. This helps homeowners choose sustainable roofing materials that will last longer — and helps contractors sell their best products to increase their margins.

Financing sets contractors apart. The majority of roofing contractors do not currently offer their customers financing options— this sets the contractors who do apart!

Offering financing options positions the contractor as an expert in the eyes of the homeowner. It makes projects accessible to those who want to manage their budget while allowing contractors to upsell quality items without a deal-breaking ticket cost. Even if homeowners can afford to pay the cash price, some may prefer to keep cash in their pockets and consider loan options instead.

Becoming knowledgeable in financing options will not stop the burdens of inflation, but it can give contractors and homeowners new ways to keep projects going.

Not offering financing options can cost contractors customers. Today, the consumer mindset is geared toward monthly payments. Presenting the project in “low monthly payments” steers clear of a grand total and provides an easy path to “best” solutions or upgrades.

Without financing options, customers may look to other contractors who can help them start projects that won’t break their budget. Developing an upsell strategy that includes financing options can help drive sales throughout inflation.

Although prices are rising, now is not the time for customers to neglect their roofing.
Roofing malfunctions can lead to serious problems like water damage, structural damage and even collapse.

Roofing is a non-discretionary spend; homeowners will need to fit the project into their budget.
That doesn’t mean home improvements have to negatively affect their financial well-being. Homeowners look to roofing experts to offer the most manageable solutions.

Home Improvement Loans through the Mosaic platform are made by WebBank, Member FDIC, Equal Housing Lender