SURPRISING REASONS BEHIND WHY INFLUENCERS LOVE METAL ROOFS

Asphalt roofing is so “meh,” while metal is gaining fandom from influencers, building officials and homeowners

Key Points:

• Top building influencers and officials are touting metal roofing’s benefits for today’s homes.

• Metal roofing’s popularity is being driven in part by concerns about asphalt roofing’s performance, especially in extreme climate conditions.

• MRA shares videos and testimonials from influencers and homeowners alike about the advantages of metal roofing.

Can a type of roof be trending? In the case of metal roofs, the answer is a definite yes.

Top home builder and YouTube influencer Matt Risinger of Build Productions is a major fan of metal roofs and for good reasons. In his latest video, Top 10 Reasons to Choose a Metal Roof, Risinger points to the durability and longevity of metal roofs, their energy efficiency, fire resistance, low maintenance, sustainability, better shedding capability, curb appeal, and cost-effectiveness in the long run.

Well-known builder and YouTube influencer Matt Risinger of Build Productions shares why metal roofs are far superior to asphalt shingles

Well-known custom home builder Jake Burton out of Kansas City and Columbia, Missouri agrees. As a custom home builder with a large following, Burton recently released a video about Why Builders Prefer to Use Metal Roofing. He emphasizes return on investment and reduced installation time, plus the ongoing low maintenance especially compared to asphalt shingles.

Custom home builder Jake Burton endorses metal roofs for his clients for the return on the investment.

Even architect influencers are applauding the use of metal roofing for today’s homes. Architect and Build Show contributor Steve Baczek’s recent video showcased an innovative rainwater collection system on a metal roof as part of a building project in Cave Creek, Arizona..

In areas where rooftop rainwater harvesting is becoming commonplace, architect Steve Baczek explains metal roofing's benefits

But metal roofing’s fan base goes far beyond social media influencers. Officials ranging from Florida Office of Insurance Regulation to the Federal Emergency Management Agency (FEMA) to Insurance Institute for Business and Safety (IBHS) have come forward, citing the benefits of metal roofing. And yikes: IBHS has raised serious questions, saying that “asphalt shingles are failing American homeowners, and their durability has not advanced” (source: Palm Beach Post, part of USA Today’s Florida network). 

The U.S. Department of Energy has long recognized that metal roofs with advanced coatings—also  known as ”cool roofs”—can reduce roof temperatures by as much as 50 degrees. Cool roofs cut energy use, curb greenhouse gas emissions and reduce heat-related illnesses and deaths. Even basic, unpainted metal roofs will reflect more solar radiation than asphalt roofs.

Beyond influencers and officials, everyday homeowners are falling for metal roofing too, for how it protects and adds to the low-maintenance performance of their homes (https://metalroofing.com/why-metal-roofing/testimonials/)

“The reasons behind the increasing popularity of metal roofing are pretty obvious, especially in light of all the benefits it offers,” said Renee Ramey, MRA executive director. “From great style to long lasting protection from climate extremes, it just makes sense that today’s builders and homeowners are gravitating to metal.”