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(Belfair, WA) A growing number of homeowners are choosing metal roofs as an investment grade product that builds in value, while providing environmental advantages. The Metal Roofing Alliance (MRA) is a non-profit dedicated to educating consumers about the benefits of residential metal roofing.
Below are story ideas relating to this growing industry:
Eco-friendly products, including metal roofs, are rapidly replacing petroleum-based asphalt shingles. The McGraw-Hill Construction and Analytics® survey showed metal roofing now comprises 11% of the residential re-roofing market, more than doubling in just ten years. Demand for metal roofing is expected to increase to 1.4 million squares for new construction in 2009 and 13.4 million squares for repair and remodeling.
An old car, dishwasher or refrigerator can be recycled to re-roof a home. All steel roofs contain a minimum of 25% recycled content, and many have a much higher percentage. At the end of its useful life, metal roofing is 100 percent recyclable -- other roofing materials are routinely removed and disposed of by the ton in landfills.
A metal roof is available in a wide range of colors and styles. Recognizing the roof as the largest design element of their home, trendy consumers have chosen to make a statement with a unique metal roof.
In areas where roofing styles are mandated, homeowners can choose a long-lasting metal roof that has the same appearance as less eco-friendly choices, without the guilt.
Tests conducted by the independent Oak Ridge National Laboratories (ORNL) indicate that a cool metal roof can save a homeowner up to 25% in cooling costs compared to a dark-gray asphalt shingle.
ORNL’s field tests have shown the combination of venting and increased reflectance can reduce the heat penetrating the roof deck by about 45 percent for stone-coated metal roofs compared to an asphalt shingle roof in certain climates. Ongoing research with standing-seam cool-colored metal roofs is showing similar results.
Photovoltaic Systems and Solar Panels can easily be integrated into metal roof systems, making them an even better choice. Metal roofs can also allow consumers to harvest rainwater for reuse.
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As the #1 educational resource for the residential metal roofing industry, the Metal Roofing Alliance helps match metal roofing contractors with interested home owners in your area. We help consumers decide if a metal roof is right for their home, and when they're ready, provide them with a list of contractors near their home.
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After learning about all that metal roofing has to offer through MetalRoofing.com, many homeowners are interested in installing a metal roof themselves. We make this home improvement project possible by directly connecting these homeowners to you, their local distributor.
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The goal of the MRA is to promote residential metal roofing by educating consumers on the many benefits of metal roofing. As a member manufacturer, you'll help promote the use of residential metal roofing to interested consumers, and gain access to consumer leads. For more information, contact Tom Black, Executive Director, at tlblack@metalroofing.com.
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